This is a fairly typical case.The client studied Business, with four subjects directly related to Marketing during the course. After graduation, the client has been consistently working in marketing-related roles.With our assistance, the client successfully matched with an Australian hotel chain, where 30–40% of the customers are Chinese. Therefore, sponsoring a Chinese Marketing Specialist is commercially logical and well-justified.

• Educational Background: Business (including 4 marketing-related subjects)
• Skills Assessment: Not required
• Nominated Occupation: Marketing Specialist
• Sponsoring Employer: Australian hotel chain
• Visa Type: Subclass 482 Employer Sponsored Visa

Outcome: Visa granted successfully

Marketing Specialist – Relevant Work Experience (1 year)

After graduation, the client has continuously worked in marketing-related roles, including:

• Marketing promotion
• Brand and campaign planning
• Digital marketing

The client accumulated a complete and usable Marketing Specialist work experience, which is a critical prerequisite. At least one year of relevant experience is required for a 482 application, and this laid a solid foundation of career continuity for employer sponsorship.

Transition into a Hotel Chain – Continuing in Marketing

After joining the hotel group, the client continued working in a genuine marketing role. Main responsibilities included:

• Hotel brand promotion
• Social media & digital marketing
• Event planning and market analysis
• Supporting multi-store marketing strategies

This was not a “title-only” role, but a substantive, hands-on marketing position.

The Employer Is a “Standard Business Sponsor”

The sponsoring employer in this case:

• Is a hotel chain group
• Has genuine business operations and a proper employee structure
• Has a marketing role that is highly relevant to its business（30–40% of its customer base is Chinese，A Chinese Marketing Specialist is commercially necessary to manage this market）

From the Department of Home Affairs’ perspective, the key considerations are:
1. Whether the position genuinely exists
2. Whether the role aligns with the business needs
3. Whether the role is created solely for visa purposes

What Did the Department of Home Affairs Focus On?

During assessment, the Department of Home Affairs mainly reviewed:

1.   1. Occupation Match

• Marketing academic background
• Marketing Specialist nominated occupation
• Highly consistent job duties

2.    2. “Explainability” of Work Experience

Even though:

• The experience length was not excessively long
• There was no skills assessment

However:

• The career path was continuous
• The work content was professional
• Employment contracts, payslips, and reference letters were provided
•  Overall, the logic was complete and coherent, forming a closed evidentiary loop.

3.    3. Genuineness of Employer Sponsorship

• The hotel industry genuinely requires marketing roles
• Chain operations place even higher demand on branding and promotion
• Salary met market standards and TSMIT requirements